This Cookie Policy explains what storage technologies we use on this website, why we use them and how you can control them. “Cookies” here is shorthand for browser cookies and similar local storage mechanisms such as localStorage.
What We Store and Why
The table below covers every storage item we set on your device and its purpose.
| Name | Storage type | Category | Purpose | Duration |
|---|---|---|---|---|
net-privacy |
localStorage | Essential | Stores your cookie banner choice (“accepted” or “essential”) so we respect it on every page and avoid re-showing the banner on each visit. | Persists until cleared by you |
Google Analytics cookies (e.g. _ga, _gid) |
Browser cookie | Analytics (optional) | Measure aggregate site usage: pages visited, session length, traffic source. Set while analytics and advertising cookies are on: in the EEA, UK and Switzerland only after you click “Accept all,” elsewhere unless you choose “Essential only.” | Up to 2 years |
Google Ads cookies (e.g. _gcl_au, IDE) |
Browser cookie | Advertising (optional) | Measure ad conversions and support remarketing. Set while analytics and advertising cookies are on: in the EEA, UK and Switzerland only after you click “Accept all,” elsewhere unless you choose “Essential only.” | Up to 13 months |
Google Consent Mode v2
We implement Google Consent Mode v2 to control when Google’s analytics and advertising tags can read or write data. It works with four signals — ad_storage, ad_user_data, ad_personalization and analytics_storage — and before you choose anything on the cookie banner they start as:
- European Economic Area, United Kingdom and Switzerland: all four denied (opt-in).
- All other locations, including the United States: all four granted (opt-out). A Global Privacy Control signal from your browser starts the three advertising signals as denied.
Clicking “Accept all” sets all four signals to granted (the advertising signals stay denied while your browser sends a Global Privacy Control signal), and Google may set the analytics and advertising cookies listed in the table above.
Clicking “Essential only” sets all four signals to denied and removes the Google analytics and advertising cookies this site had stored. Google may still fire tags in a cookieless, modeled mode for aggregate measurement, but no identifying cookies are placed and no data is linked to your device.
Managing Your Choices
You can review or change your cookie preference at any time:
- On this site: click “Manage cookies” in the footer of any page to reopen our consent banner and choose “Accept all” or “Essential only.”
- In your browser: most browsers let you block, delete or restrict cookies through their settings. Note that blocking all cookies may affect site functionality — your consent preference is itself stored in localStorage and would be cleared if you wipe local storage.
- Google-specific: visit Google’s privacy settings or install the Google Analytics Opt-out Browser Add-on to opt out of Google Analytics across all sites you visit.
Third-Party Storage
Whenever analytics and advertising cookies are switched on (see “Google Consent Mode v2” above), Google LLC may set cookies and similar technologies governed by Google’s own privacy policy (available at policies.google.com). We do not control those third-party cookies directly; we rely on Google Consent Mode v2 to determine when Google’s technologies activate. Beyond Google’s services, we do not load any other third-party advertising or tracking scripts that set cookies.
Updates to This Policy
We may update this Cookie Policy when our practices change or applicable law requires it. The “Last reviewed” date at the top of this page reflects the most recent revision. Continued use of the site after an update means you accept the revised policy.
Questions
Cookie questions? Email us at digital@urbanwirelessusa.com or call (800) 810-0674.
Questions? Talk to a real person.
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